Creating a custom domain name for your business’s website is a very crucial part of your business. It determines whether people visiting your site are going to become excited and motivated to continue reading about your brand, or are they just going to get bored right after reading the name even before reading the content.
Creating the name is exciting, and mostly people want to create a name that is out of this word! People, therefore, end up making terrible mistakes that end up costing them the publicity of their business. The good thing is there is still a way out. If you want to create your business website’s name or change the previous one, fear not for I prepared you five of the most common mistakes people make while creating the website domain name and how you can fix it.
1. Creating a Familiar Name
It is the truth unanimously known that business is all about competition and how you can convince the potential customers that your business is the best compared to others. However, it would be a high level of inanity if you create a name similar to another established company’s name in the name of competition. By doing that, you will be squeezing live out of the future of your business. Most people frequently make a mistake of creating a name that is too similar to anther business’s URL and guesses what? People will prefer that which they already know.
2. Writing Jargon in Your Business’s Website’s Name
Choice of words is another important thing to consider while creating your business’ website domain name. You should bear in mind that your potential customer is a common folk who has places to go and things to do. Therefore, it becomes cumbersome for one to open and continue reading the content on a website whose name is way too complicated. When you create your custom domain name for your business website, therefore, consider the complexity in simplicity and go for that simple, straight forward and interesting title that will catch the eye of every visitor to your businesses’ website.
3. Using Unnecessary Dashes
As I said earlier, humans are naturally lazy and will always choose the route with the least mountains. Simplicity is the key to winning their souls just like a politician promises that they would create heaven here on earth. You can imagine a situation where your potential customer is supposed to cram the many hyphens in your domain's name and type. You can be sure to lose a massive number of potential clients. This mistake is made by many, and they end up wondering why their website is not visited even by the family members. The secret is, create a simple name with least characters and least complicated.
4. The Length of Your Business Name is a Deal
Creating a sentence in the name of a business’s name is certainly the beginning of the fall of your bussiness. Many of the established businesses have one two or three-word names. Remember, complexity in simplicity is the key idea at the back of your mind. Create a one-word mind-blowing name, and you are ready to go!
5. Maximize the probability
When creating the business name you need to know that one can make a mistake while typing and end to the wrong destination. You, therefore, should consider the related URLs and if possible connect them to your main domain so that in the case of a mistake your customers will finally land on our business website.
Having discussed all this, you can now gather your audacity and create your website's domain name ensured to win the hearts of many out there.