Automattic – WordPress.com’s parent company – won the right to control the .blog TLD last year for around $19 million. And from Nov. 21, the .blog domains will officially be available to registrations, you’ll be able to purchase a .blog domain at WordPress.com or through partner domain name registrars of Automattic. Another important point is to use WordPress will not be required, registration of this domain names is open to anyone, regardless of platform publishing, regardless of what type of site you have or who holds it.
The new .blog domain is an excellent option for any blog project and really helps it to stand out from the mass of other blogs out there. With the new blog domain extension, your platform and services will be easily distinguished from your competitors. By creating specialised domain names for your respective services, you will have a clearer message showing in the search engine results, informing your audience about the content of your site. With so many vague and misleading domain names to filter through, your readers may get lost on the way to your valuable content.