The domain can be considered as the website’s name or web address, so choosing a good domain is similar to choosing a good company name. It requires much thought and consideration because it represents your identity on the web.
You want to ensure that the domain name you choose fits your business and is easy to find and promote. So, are you wondering how you can choose a good domain name? If yes, then you are in the right place because, in this article, we are going to give you tips to follow so that it becomes much easier to choose a domain that is good and one that can make your website rank high.
10 Tips for Choosing the Good Domain Name
Choose a domain name that is easy to remember
The first and most important tip that you need to consider when choosing a domain is its ease of remembrance.
It is recommended that you choose a domain name that is easy to type, follow, and remember. Finding a domain name that is easy to type is critical to online success. If you use slang (for example, u instead of you) or words with multiple spellings, it may be harder for customers to find your site, so it is always good to choose a domain name that is shorter and easy to remember. In addition, if you choose a name that is hard for visitors to remember, then it will be tough for you to get better traffic to your website.
Keep the name short
It is far much better to choose a domain name that is short in length.
The shorter the domain name, the easier it will be for people to remember. Remembering a domain name is very important from a marketability perspective. As visitors reach your site and start enjoying it, they will want to refer others to it. Just like any other business, word of mouth is a very powerful tool that can help drive traffic to your site. It is, therefore very important to choose a name that is easy for visitors to remember and type.
Consider the keyword used
The keyword used in your domain is very important because it helps to bring traffic to your site.
If you optimize your blog or website, it will get more exposure and better traffic compared to one that is not optimized according to the search engine requirements that you rely on most for the traffic. Major search engines give more importance to keywords used, meaning that the keyword should be present in your domain name. Such as my site is a coupon site, so I have chosen my domain as newcoupons.info :). By making good use of the keyword, you will be able to attract more traffic to your site or blog when visitors search for a keyword that is related to the niche that you are in.
Read more: Is Having Keywords in Domain A Good Idea?
Use your brand name
If your brand name is popular among many people, then it is prudent to make use of it in your domain. When you use your brand name in your domain, you will not only be protecting it, but you will also help to build it. Nowadays, many domain brokers and competitors are ready to register other people’s brands on their domain. To be on the safe side and increase traffic on your site, ensure that you include your brand name on your domain.
Avoid the usage of plurals, hyphens, and numbers
When choosing a domain name for your site or blog, it is recommended that you avoid using plurals, hyphens, and numbers. This is because numbers can easily be confused with some letters. On the other hand, plurals and hyphens can easily be ignored by visitors when typing the domain name.
Be very careful when selecting the extension for your domain
There are many extensions available in the market that you can use for your domain name. However, many people don’t know that not all extensions suit your domain name. Therefore, It is essential to first research to determine the right type of extension to use. It is recommended that you choose one that is related to the business type that you have or your country.
Consider including geolocation and country
If you are a business owner, it is good to include the area or geo location in the domain name. This will not only help the business to have a good ranking around search engines, but it will also be visible to the customers who are available locally.
Do not include trademark names
Sometimes, the domain name can be the one that will be copyrighted. Before you choose any domain name, ensure it has no trademark or copyright anywhere. This is because you may easily find yourself getting in court in the case of accidentally choosing a copyrighted domain.
Protect and build your brand
Choosing a domain name and then registering it with various possible extensions is necessary. Chances are that you will choose extensions such as .com.uk, and so on. On the other hand, domain brokers and competitors may also register their websites with this extension.
So, if you have the budget, it is always recommended that you buy as many of your brand name domains as possible to avoid the misunderstanding and confusion that your competitors usually create in the market.
Make good use of the free domain selection tool
It is no secret that domains are available cheaply over the internet and can be sold quickly. This means that if you find a domain that you find suitable for your blog or site, you should take it as fast as possible before a competitor takes it. Don’t think twice when you have a good offer; act fast and wise so that you can be able to get the domain that you really want. Nowadays, various software tools are available that can help you search for the domain you want and also help you figure out if it is available. These tools will not only help you get what you want but also give quality results fast.
One other important thing is that you must select the best Domain Registrar Company in the industry (such as GoDaddy.Com, NameCheap.Com, Dynadot, or NameSilo) when purchasing a new domain. These companies need to be highly trusted by customers, have lower prices, let you fully manage your domain, and give you some renewal coupons for discount costs when you have to renew your domain.
Hope this can help you choose a good Domain for your Business online!
Have a nice day 🙂