Did you know that your blog's domain name could attract more visitors to your website? In fact, a good domain could increase sales and boost profits – but yet, most people fail to realize this.
By the end of this article, you're going to have a clearer understanding of why it's imperative to have a good domain name for your blog. I'm also going to include some tried and tested tips on how to find the best domains for your business. So, what are you waiting for? Start reading!
Why you really need to pick a good domain name
First up, your domain name is for life. Yes, you'll be able to change it at a later date but this will cost you money, and you won't want to confuse your blog visitors once you've established a customer base. That's why it's best to choose a good domain name right from the very start. You won't want to lose any clients once you start receiving traffic on your website, and suddenly changing your domain could have an effect on your website's position on Google's page rank. Pick a decent domain name now, and you'll thank yourself for it later!
How to pick a domain name?
It's not a complicated science. In fact, choosing a domain name shouldn't be too hard at all. However, there are a number of factors you will need to think about before you do. Here are some of the most important.1 Choose a domain that's relevant to your business
This one's pretty self-explanatory, but you'll be surprised at how many businesses fail to do this. You will want to choose a domain name that tells the world what your business is all about. Including some relevant keywords in your domain can also be great when it comes to SEO, especially when search engines like Google will be able to tell what your website is about. For example, if your website specializes in sharing domain coupon or hosting promo code, you will want a domain that looks something like newcoupons.info. This tells your audience – and the search engines – what you specialize in, and avoids confusion from the offset..2 Make it easy to remember
Not everyone uses search engines to look for your website. If your domain is easy to remember, your customers will be more likely to find your page – especially if you include it in marketing material or advertising. Try and make it easier for your customers; after all, they'll have a thousand-and-one things they will be trying to remember on a daily basis, such as contact details, passwords, and other details. A domain name that's easy to remember prevents you from losing traffic, and your customers will even be able to remember the name of your site when recommending it to family and friends.3 Keep your domain name short
No-one likes an overly long domain, so try and keep it as short as you can. In fact, you should aim to get a domain that has less than ten characters – this will make it really easy for your customers and clients to remember. Long domain names can be easily forgotten, and prospective customers might even mistype the name in the address bar, causing all kinds of confusion. So, keep things short and sweet!
4 Use hyphens
You can always use hyphens in your domain name if you want. This might be useful if your preferred domain is already being used by another website, or you want to differentiate your site from another. Using our domain coupon and hosting promo code for example again, if www.newcoupons.info has already been taken, how about www.new-coupons.info? A domain with hyphens can also make your website more attractive to search engines, and will improve readability.
5 Domain extensions
Domain extensions are the parts that come after the domain name – for example, .com, .co.uk, .net, or .org. Try and use the top level domain of .com if you can, as this is the most frequently used and is more likely to be remembered by your customers and clients.
6 Deciding whether to use your own name or your business name
You might be wondering whether you should use your own name or your business name in your domain. It's completely up to you, but you might want to use your real name if you are offering a particular service, such as personal training, coaching, or public speaking. If your businesses specializes in products, then include your business name in the domain instead.
7 Other things to remember
– Do your research
Always do your research to ensure that your domain name is not being used by another website. If this happens, you will have to change your domain, and you would have wasted a lot of time.
– Don't fall for scams
Make sure you purchase your domain from a company or registrar who is listed in the ICANN. This stands for Internet Corporation for Assigned Names and Numbers, and includes a comprehensive list of reputable companies that you should purchase your domain name from. If you are in doubt as to whether a particular company is legit, check this list first.
– Decide whether Go Daddy is right for you
Go Daddy is one of the most popular domain websites, they always have the best discounts such as domain 99 cent or $1 hosting + free domain… but there are other services out there which you might also want to consider. Do your research and look out for various websites that provide domain names, and then weight up the pros and cons of each. You might find that the prices of domain names will vary depending on the website you are looking on, so shop around for more options.
I hope you enjoyed reading about how to find the best domain for your business. Remember – always use common sense and try and be as flexible as you can when choosing your domain. Also try and be creative in order to find an eye-catching domain name that your customers will find easy to remember.
How did you find your domain name? Do you have any tips on how to search for a good domain? Let us know by leaving a comment below – we would love to hear from you!